Magic Recap

Most of you know that I buy for some of my retailers and for Burt's Pharmacy. I buy both apparel and gifts. Truth be known, apparel is their number 1 department. We purchase from DTLA (Downtown Los Angeles) in the cash and carry district as well MAGIC Las Vegas. While MAGIC, is much tamer than it used to be, it still has a major WOW factor, and let me tell you, this season did not disappoint! There were so many different vibes, it felt like fashion was fun again! Feathers, fringe, smiley faces, pattern mixing etc... it felt like the last few pandemic years were behind us.

Here are some of my favorites!

The Pendleton and camp feel was still huge. I for one, am planning on cross merchandising it with gifts. It's the perfect cross merchandising moment for the bark Himalayan candles, ‘How to Build a Fire’ book and s’mores kits. Big, oversized, plaid shackets, Pendleton-style Navajo prints, plaid long sleeve shirts for layering, denim jackets with plaid sleeves, camp themed tees...I am here for all of it.

Pink continues to drive the fashion and junior markets. While Burt's does not have a super young customer, I still feel strongly about showing a couple of pieces. We wrote up some sweaters with pops of pink, some great pink plaid with denim details and my favorite, the cropped pink puffer. While fashion trends will lean towards something, I still believe it's best to buy for your demographic. With that being said, I think it's important to take small risks and bring in some of the "trending" styles or colors. As a buyer, it's our job to test and take some risks, otherwise you will never know if your customer will buy that color or style. Don't play it too safe!

Fun details, like a smiley face, were everywhere, from slippers to sweatshirts. I love that fashion feels fun again and this trend is something everyone can wear. It makes the perfect 4th quarter gift and you can cross merchandise back to it in so many ways! We will be merchandising it back to fun mugs from Talking Out of Turn and the fun flavored candy bars in bright colors from Hammonds.

Crochet and embroidery details were HUGE! Sleeve details, backs of denim jackets, beanie embroidery were just a few of my favorites. Anthropologie did a concept around this the last time crochet and embroidery made the rounds. They incorporated gifts as well and it had a hippie folkloric feel to it. 

I am so excited to roll out Fall this year. So much newness and so many fun ways to show it all! Looking forward to see how you all interpret the trends this season!

Cheers,
M

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